When you send an email to your recipients, your messages have to get pas their ISP spam filters and then their email application spam filters. It’s a lot easier than you think for an innocent, legitimate email to be mistaken as spam (this is called a “false-positive”). So it helps to understand how spam filters work, and what they look for. Here are two solutions that will help your emails from going to spam.
Email subject lines that are likely to get you filtered into spam include:
- Subject lines with all capitals
- Really short subject lines
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